In order to keep track of the progress of a campaign, we use a reporting system. Before the campaign begins, we plug in all the keywords into our rank tracking software. This way, you can see the progress of any campaign.
As we progress with the campaign, we provide detailed reports that show the rankings of all the keywords and the improvement in visibility. Visibility as a score that our software uses to determine how effective the SEO campaign is. The better the rankings, the better the visibility score.