Google is the world’s most popular search engine and this is why Google SEO consulting is very important regarding the internet marketing success. SEO stands for “Search Engine Optimization” and is the process by which your website can move up in the rankings of internet searches. When you target Google as your number one priority, you’ll also get better rankings from other search engines as a result. Having a good knowledge and experience regarding the Google algorithm (ranking formula) is critical to the success of any SEO campaign. So be certain you have a good understanding of how the Google search engine works before you decide on how to set up your marketing campaign.
Google has over a 65% market share of the search engine market. Yahoo and Bing, by contrast, have a little over 25% combined. So, it just makes sense to keep Google SEO consulting as your first priority when beginning an internet marketing campaign. There are literally hundreds of search engines across the world wide web. But at the end of the day, you’re going to be evaluated in most cases based on your Google rankings.
Google uses a very unique algorithm that takes into account many factors when ranking keywords that are searched. One of the highest ranking factors (if not the highest) for Google is relevant back links pointing to your domain. These links may either be pointing to the home page or to other pages that are also on your domain. Link building, therefore, is an important step in the process of Google SEO consulting. Other factors include On Page website optimization including your website’s title, description, headings, and content.
Before you begin working with any Google SEO consulting services, you’ll want to make sure that you perform a good deal of strategic planning. This includes developing a good understanding of your business as well as the competition. It also includes a detailed look at the various keywords that people might be searching for on the Internet to find your business and services. This process is one of the keys to your success because it will lay the groundwork for the entire internet marketing campaign.
The next major step for Google SEO consulting will be the web site optimization analysis. Be sure that you address the On Page SEO factors and make the appropriate adjustments. This may involve auditing your website in great detail to make sure it lines up appropriately with your strategic plan. You can achieve a great deal of improvement in your Google rankings from On Page website optimization. However, you can only get so far without also addressing the Off Page SEO factors.
The most important thing to consider regarding your Off Page SEO is called link building. Basically, Google is in many ways a popularity contest. It takes into account the number of links pointing to your web site as a major factor in ranking. Google SEO consulting, therefore, should always include a program of link building that targets your keywords as well.
When you’re looking for a good Google SEO consulting company, you will want to make sure they include all of the above services.
Google SEO consulting is important for the success of any internet marketing campaign. Just be sure that you do your research before hiring a company to help you with this.