Article marketing is one of the basic strategies we use in all our “Off Page SEO” activities. It is one of the very best ways to target specific keywords and niches. By developing unique and original content and spreading it across the world wide web, you can consistently boost your rankings. We use original article content combined with various SEO friendly websites.

Article directories are a great place to get your information listed quickly on high page rank sites. We have numerous directories we submit to on your behalf as part of our strategic internet marketing services. As more articles are accepted across the internet on the topics that we create, the more your rankings get boosted due to the relevancy of the backlinks that we create.

Press releases are also a great way to get the word out about new products and about your business in general. We have dozens of press release sites to make sure you get great exposure across the board for features and keywords about your website.

Social networks are also an excellent way to place unique and informative content to the web. By designing specific articles and postings with high page rank social networks, you can be sure to get great results on your own web sites rankings.

Social bookmarking is another great tool we use and allows to link back to social networks or related pages on your website.  We create social bookmarks across our Off Page SEO campaigns to build more links for you with our strategic internet marketing services.

Web 2.0 sites are high quality websites and applications that facilitate information sharing. Our strategic internet marketing services work in conjunction with these is also a great way to get high page ranking back links to your web site. We set up custom tailored links with your keywords in the anchor text and related information. Most of the Web 2.0 sites that we use have a page rank of 4 – 8 giving your site that extra boost it needs to move up in the rankings.

RSS feeds are another way to get your links and postings advertised on the web. This is an essential element of our internet marketing services program and keeps users (and Google) apprised of new postings and information related to your business.

If your company has any kind of video productions we have great news for you. Google loves video and it is a great way to move up the rankings by using that resource. We will upload and post virtually any type of videos you have to high ranking video websites as part of your strategic internet marketing campaign.

As you can see, we have a full service operation that is very well rounded and very strategic. You can be sure that your internet marketing campaign will always be handled very carefully and be targeted strategically for your business. It will also be customized and structured to be in line with the strategic business plan that we help you to create in the beginning of this process.

As we progress with the campaign, we provide detailed reports that show the rankings of all the keywords and the improvement in visibility.  Visibility as a score that our software uses to determine how effective the SEO campaign is.  The better the rankings, the better the visibility score.

Many optimization tools are used to create backlinks from start to finish and provide a proven product of improved search engine results.

After the keywords are chosen, sophisticated software is used to efficiently begin the link building campaign. This is accomplished by posting profiles and articles to such things as social networks, article directories, press release sites, bookmarking sites, RSS feeds, forum profiles, and Web 2.0 profiles. Each of these will contain one or more links to the client’s website. This shows Google that the site popular and the rankings improve.

At SFB Consulting, we use fresh content all the time. We have professional article writers that create the Off-Page content for you. In some cases, it may be beneficial to have the client provide articles using their expertise of their business.

Once the links are built, they need to be indexed by Google. Indexing simply means that Google and other search engines recognize the site that the backlink is on. We run our clients’ backlink URL’s through a series of 2 indexer programs. The first run gets about 30% indexed while the second run gets it up to about 90%. Very few SEO companies run indexing programs more than once, but with SFB Consulting, you can count on it.

When Google sees all the links being built, it gradually increases the rankings of the client website. Over time, excellent results can be attained using link building as an optimization tool.

The key here is that you pay only when someone clicks on your ad. These ads appear on the right hand column and sometimes at the top of the page on a Google search. And it is critical to have an experienced professional set up the instant traffic campaign. Otherwise, a lot of money can be spent with no results. We work closely with you in the beginning stages to make sure that we hit the target market you are seeking. Then, let us do the work. We will set everything up for you and monitor it on a regular basis to make sure that your instant traffic campaign is working effectively and on budget.

Some companies prefer to stay on the instant traffic program for a while until they get comfortable with the SEO process. Remember, the great thing about PPC is that you pay only when you get a click.

Ad design is a big part of our services that you can count on. We know all the best wording and how to get a “call to action” – a click. We will “wordsmith” ads for you that will get results.

Targeted marketing with instant traffic allows us to set up your ads in any set of geographic areas.
Want to do business locally? No problem. We can set it up to cover virtually any area. Want to go nationwide? Worldwide?  We will ensure that your instant traffic ads are running in only the areas you want.

We can even control the time of day that they run to the most beneficial times your future customers are looking for you.

And finally, there is the art of setting the bidding for your instant traffic pay-per-click campaign. That is, we will ensure that you don’t spend more than you have to by setting the amount you are bidding for each keyword in your campaign.

You can get reports through Google on the progress of your instant traffic campaign. And if you want to stop or pause it, it can be done in minutes.

Instant traffic with Pay Per Click – a great way to get started with your internet marketing with SFB Consulting.

The tools are used from start to finish and provide a proven product of improved search engine results.  It starts with keyword research.  Here, we are able to summon up to 100′s of potential keywords that might be useful in a campaign.  This is an important step since sometimes Google comes back with better keywords that were initially thought of in the strategic planning phase.

Once a base set of keywords is chosen, the SEO professional must analyze the competition on the web and all the competing websites already on page one.  It is important to choose keywords that have the potential to make it to page 1 of Google.

After the keywords are chosen, more software is used to efficiently begin the link building campaign.  This is accomplished by posting profiles and articles to such things as social networks, article directories, press release sites, bookmarking sites, RSS feeds, forum profiles, and Web 2.0 profiles.  Each of the above will contain one or more links to the client’s website.   This shows Google that the site popular which improves rankings.

At SFB Consulting, we use fresh content all the time.  We have professional article writers that create the content for you.  In some cases, it may be beneficial to have the client provide articles using their expertise.

Once the links are built, they need to be indexed by Google.  Indexing simply means that Google and other search engines recognize the site that the backlink is on.  We run our clients’ backlink URL’s through a series of 2 indexer programs.  The first run gets about 30% indexed while the second run gets it up to about 90%.  Very few SEO companies run indexing programs more than once, but with SFB Consulting, you can count on it.

When Google sees all the links being built, it gradually increases the rankings of the client website.  Over time, excellent results can be attained using these optimization tools.

The meta tag is often important because it needs to be related to the Off-Page SEO backlinking campaign for maximum benefit.  For each link building campaign, we will want to choose the appropriate pages on the website to target.

We first start the process of keyword research after a consultation with our client.  We integrate strategic planning in the process to ensure that we are targeting the right market segment.  After getting an initial idea of the proper keywords, we then test as many related keywords as possible to see which ones have the most potential.  This is accomplished by looking at the number of average searches and the competition.  It is critical to use keywords that allow for first page rankings in Google.  This means finding the keywords that don’t have too much competition.

All of this is factored into the keyword research phase of any project.  We like to involve the client in determining which keywords to start with.  We then integrate a search for as many combinations as possible to maximize the return to the client.  It is more important to find a few relevant keywords than a whole lot of irrelevant ones when it comes to Google.

Once we have determined which keywords to use, we start the process of developing a link building campaign.  This is where the real results start  happening.

Google has over a 65% market share of the search engine market. Yahoo and Bing, by contrast, have a little over 25% combined. So, it just makes sense to keep Google SEO consulting as your first priority when beginning an internet marketing campaign. There are literally hundreds of search engines across the world wide web. But at the end of the day, you’re going to be evaluated in most cases based on your Google rankings.

Google uses a very unique algorithm that takes into account many factors when ranking keywords that are searched. One of the highest ranking factors (if not the highest) for Google is relevant back links pointing to your domain. These links may either be pointing to the home page or to other pages that are also on your domain. Link building, therefore, is an important step in the process of Google SEO consulting. Other factors include On Page website optimization including your website’s title, description, headings, and content.

Before you begin working with any Google SEO consulting services, you’ll want to make sure that you perform a good deal of strategic planning. This includes developing a good understanding of your business as well as the competition. It also includes a detailed look at the various keywords that people might be searching for on the Internet to find your business and services. This process is one of the keys to your success because it will lay the groundwork for the entire internet marketing campaign.

The next major step for Google SEO consulting will be the web site optimization analysis. Be sure that you address the On Page SEO factors and make the appropriate adjustments. This may involve auditing your website in great detail to make sure it lines up appropriately with your strategic plan. You can achieve a great deal of improvement in your Google rankings from On Page website optimization. However, you can only get so far without also addressing the Off Page SEO factors.

The most important thing to consider regarding your Off Page SEO is called link building. Basically, Google is in many ways a popularity contest. It takes into account the number of links pointing to your web site as a major factor in ranking. Google SEO consulting, therefore, should always include a program of link building that targets your keywords as well.

When you’re looking for a good Google SEO consulting company, you will want to make sure they include all of the above services.

Google SEO consulting is important for the success of any internet marketing campaign. Just be sure that you do your research before hiring a company to help you with this.

These creative internet marketing solutions might include:

Targeted Domain Name Acquisitions – In this solution, we identify available targeted domain names that are relevant to your business. We look for available domain names that match existing searches. Sometimes the sites receive “Generic Traffic” – this is where the user types in the actual name of the domain in the URL box on the browser they are using. Talk about targeted traffic!

We then acquire the domain name and build a small one-page Website that will get Google and the other search engines’ attention. Then, we set the website up to “Redirect” to the appropriate page of your site or act on its own. It’s that simple – creative internet marketing produces targeted results. And, the cost of a domain and hosting is minor compared to the targeted organic and direct traffic you will be getting. More clicks, more sales, more money for you.

WordPress Blog – In some cases, setting up a blog might be the best alternative. A blog (short for WebLog) is a personal online journal that is frequently updated and intended for general public to use. With creative internet marketing, using a blog could give your business and website that spark it needs to really produce.

Social Media – Everyone has heard of Facebook, but not everyone knows the power of this service. Social media marketing is the hottest thing today. Our creative internet marketing includes help in this area to get you started on the campaign. Basically, we set it up so your website includes buttons for Facebook, Twitter, and Google +1, and you run social media sites the way you want. The program is very user friendly and can bring in a lot of business simply by networking.

Backlinks – “Backlinks” are incoming links to your Website. Their significance lies in SEO (search engine optimization) and the number of backlinks is major indication of the importance or popularity of your website. In fact, it is near the top of the list as far as how Google ranks you and where your listing shows up on their search engine. The backlinks of your webpage indicate who is paying attention to that page. The creative internet marketing program offers options in this area to develop backlinks and a stronger Website.

There are several other options we can take advantage of. And, we will custom tailor a campaign that makes sense regarding your goals and budget.

SFB Consulting – Using creative internet marketing strategies to drive traffic to your website.

Google is the world’s number one search engine garnering more than 65% of the market. Rankings in Google are very important to understand because as you move up your traffic increases exponentially. What this means is that the further up you go you get a even higher percentage increase from the ranking slot you were in before. So, the goal should always be to get as high up in Google and other search engines as possible. This way you’re going to be maximizing your return on investment.

Below is a chart showing the click rate for the various rankings on page one of Google. You’ll notice that the number one position receives more than 40% of the clicks. A drop down just one position results in a loss of over 50%. So our goal is always to try to get your website as highly ranked as possible and sometimes even to the number one position.  We have accomplished this for many of our clients with plenty of keywords.

Just give us the keyword you would like to rank for our have us do the research for you. We’re happy to analyze any web site for free and give you our honest opinion on what we believe your website’s potential is and how we can help. The great part about all this is that you never pay a dime until you see results. And, all the information and intellectual property you receive prior to ranking your website is something that you can always use down the road no matter what happens.

So to secure top Google rankings you can rely on SFB Consulting… the experts in Google SEO. What are you waiting for? Your journey to the top of the search engines can begin today!